Articles

Seeds of Clarity

Thoughtful notes, practical lessons, and honest reflections on SEO, AI-related search, websites, and growing local businesses as I build Seedwell Co.

Busy corporate office environment representing modern corporate life and fast-paced work culture

What is the story you’re telling yourself?

Corporate life can be good — and still not right for me anymore. A reflection on comfort, clarity, and the quiet pull toward building something of your own.

Dave Tran founder of Seedwell Co with family representing local Sydney web design and SEO expertise

December 1, 2025

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The SEO rabbit hole I did not expect to fall into

I set out to build beautiful websites, but quickly realised that design alone doesn’t help businesses survive. This is the moment I fell down the SEO rabbit hole.

Dave Tran founder of Seedwell Co with family representing local Sydney web design and SEO expertise

November 1, 2023

Busy corporate office environment representing modern corporate life and fast-paced work culture

What is the story you’re telling yourself?

Corporate life can be good — and still not right for me anymore. A reflection on comfort, clarity, and the quiet pull toward building something of your own.

Dave Tran founder of Seedwell Co with family representing local Sydney web design and SEO expertise

December 1, 2025

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