About me
Hi, I’m Dave
I’m a husband, a dad, and a serial café explorer across Sydney (mainly the North Shore at the moment). I’m usually on the hunt for a great flat white, though I make a pretty decent one at home too, and I’m always looking for simple ways to save a few dollars where I can. Something for a future blog I am sure!
When I’m not working, you’ll find me spending time with my young family, serving in my local church community, trying really hard to not to drink too many bubble tea's or lacing up for a game of football (or “soccer” but it's football ok!) with varying levels of fitness success.
I’ve always enjoyed learning, growing, and making things a little better over time. It’s a mindset I carry into everyday life, and it’s the foundation Seedwell Co. is built on.
Why Seedwell Co. Exists
From corporate change to local business clarity
Corporate change
Managing large-scale transitions at multinational organisations taught me that technology only works when people feel supported. I learned to strip away complexity and focus on what actually moves the needle, keeping everyone clear, confident, and informed.
Helping local businesses
I’ve traded the boardroom for the local community, applying those same principles to web design and modern SEO. The goal is simple: building websites that not only look good, but work properly — helping your business get found and making sense to both customers and search engines.
Why this matters
Before starting Seedwell Co., I spent years in corporate project and change management across government, retail, and large organisations. My role was helping people navigate complex systems calmly — through clear communication, realistic expectations, and steady progress.
Over time, I saw the same problems facing small business owners across Sydney and Australia. Many were managing their own websites or turning to AI tools that promised simplicity, only to end up confused, unsure what actually mattered, and spending more time on their site than on their business.
The web shouldn’t be that hard.
Seedwell Co. exists to offer a calmer, people-first approach to websites and SEO — with clear advice, ongoing support, and a focus on building something that genuinely works over time.
Built on Simple Values
Running a small business is already complex enough. Seedwell Co. is built on a few simple principles that guide how we work and how we show up for our clients.
Clarity over complexity
We believe the web should be understandable.
No jargon, no unnecessary tools, no confusing advice — just clear explanations and decisions that make sense for your business.
People first, always
Websites exist to serve people, business owners and customers alike. We listen first, meet people where they are, and build solutions that respect time, energy, and real-world constraints.
Practical, Quality Work
Clean design and solid SEO foundations, built on Webflow using proven frameworks and refined for your business. Always fast, secure, and fully mobile-friendly.
Steady progress beats quick wins
Growth doesn’t come from one launch or one tweak.
It comes from consistent improvement, realistic expectations, and ongoing support that compounds over time.
Who we work with
We work with local businesses and enterprises who want things done properly, without the jargon, pressure, or sales tactics that often come with web projects. While most of our clients are based in Sydney, we work with business owners wherever a clear, practical approach is valued.
If you care about your reputation and want a website that genuinely supports your business, you’ll feel right at home here. Seedwell Co. meets you where you’re at and builds from there.
We commonly work with:
- Local service businesses and trades
- Allied health and professional practices
- Beauty, wellness, and personal services
- Consultants and independent professionals
How we work in a few simple steps
Discover your needs
We start by listening.
We take time to understand your business, your goals, and where you’re at right now. Whether you’re just starting out or ready to grow, we meet you there.
Build with care
Design that works.
We build a clean, well-structured website that’s ready to perform from day one. Every site is mobile-first, professional, and designed to build trust with your customers.
Optimise for growth
We set up the right foundations so people can find you.
This includes SEO setup, clear content structure, and Google configuration based on your plan
Maintain and Support
Your website stays looked after.
We handle updates, improvements, and support so nothing falls behind as your business moves forward.
Grow, when you're ready
As your business moves forward, we help you grow your reach through deeper SEO, Google Business Profile optimisation, and ongoing strategic improvements.
Some Frequently Asked Questions
Everything you need to know about building and growing with Seedwell Co.
Seedwell Co. is based in Sydney and works closely with local businesses, but we’re happy to work with clients elsewhere who value a clear, practical, long-term approach.
Not at all. Part of our role is translating the technical side into clear, plain English. You’ll always know what’s happening and why, without needing to learn the details yourself.
That’s completely fine. Many clients come to Seedwell Co. with an existing site that needs improvement, clarity, or ongoing support. We’ll look at what you already have and build from there.
We don’t disappear. Ongoing support, maintenance, and improvement are part of how we work, so your website continues to support your business as it grows.
We work best with business owners who value clarity, care about their reputation, and want their website to quietly do its job without constant attention.
Not at all. Many people start there for good reasons. If things became confusing or time-consuming, we’ll help bring clarity and structure, without judgement or pressure.
Our work is designed for steady, ongoing improvement rather than one-off projects. We’ll always be clear about expectations so you can decide what feels right for your business.
More to ask?
If you still have questions, I’m always happy to talk things through.
As a husband and father, I understand how full life already is.
We handle the technical side properly and stay involved over time, so your online presence works quietly in the background while you focus on what matters most, at work and at home.
Let’s build something great together
If this sounds like the kind of partnership you’re looking for, I’d love to have a conversation.
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