Journal

Personal reflections on building Seedwell Co., navigating business ownership, and the lessons learned along the way.

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Journal

The SEO rabbit hole I did not expect to fall into

I set out to build beautiful websites, but quickly realised that design alone doesn’t help businesses survive. This is the moment I fell down the SEO rabbit hole.
Dave Tran
November 1, 2023
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7 min read
Busy corporate office environment representing modern corporate life and fast-paced work culture
Journal

What is the story you’re telling yourself?

Corporate life can be good — and still not right anymore. A reflection on comfort, clarity, and the quiet pull toward building something of your own.
Dave Tran
December 1, 2025
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5 min read

Let’s build something great together

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